Insights
Perspectives on Commerce and Growth
Practical thinking on e-commerce, retail, logistics, advertising, marketing, sales, and market expansion.
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Market Expansion
Questions Businesses Should Ask Before Entering a New Market
A short set of specific questions tends to surface more useful information than a broad feasibility study.
Retail
Why Retail and E-commerce Are Becoming More Connected
Retail and digital commerce are often planned separately, even when customers experience them as one connected relationship with a brand.
Logistics
How Logistics Influences the Customer Experience
The period between a purchase and a delivered product is often where a customer's actual experience with a brand takes shape.
E-commerce
What a More Connected Commerce Strategy Looks Like
Commerce strategies often break down at the seams between marketing, storefront, and fulfillment — not within any one piece alone.
Market Expansion
Building a Market Expansion Plan Around the Customer
Market-expansion plans built around internal capability first, and the customer second, tend to run into avoidable friction.